The Fall of PartyGaming
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(Case Code: ITSY056) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY056 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Regulations on Internet Businesses |
| Case Length |
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15 Pages |
| Period |
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1999-2006 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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PartyGaming |
| Industry |
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Online
Gambling |
| Countries
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US/UK |
Abstract:
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The case describes the business model and the marketing strategies of UK based
PartyGaming, an online gambling company. It examines the impact of the 'Unlawful
Internet Gambling Enforcement Act' (UIGEA) on PartyGaming and on the other
players in the US online gambling industry. It provides a brief note on UIGEA
and its viability in the long-term. The case ends with a debate on the future
prospects of PartyGaming.
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Issues:
» Gain insights into the online gambling industry in the US
» Understand the business model and marketing strategies of an online gambling
company
» Study the impact of industry regulations on Internet businesses
» Analyze the need to constantly review the online business model in the light
of changing regulations in a particular industry
Contents:
Keywords:
PartyGaming Plc., Online Gambling, UIGEA, Industry
Regulations, Offshore Gambling, PartyPoker.com, PartyBingo.com, PartyCasino.com,
PartyGammon.com, American Gaming Association, Affiliate Program, Internet
Gambling Prohibition and Enforcement Act, Poker Players Alliance, PartyPoker
Interface, American Values Agenda, US Online Gambling Industry
The Fall of PartyGaming
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